With many institutions and firms joining the metaverse in recent times, the latest firm to join the growing list is the US arm of the leading crypto exchange in the world, Binance.
Binace.US to get virtual office in the metaverse
According to available information, Binance.US would be setting up in Portals, a metaverse project built on the Solana network.
Portals is an NFT collection that offers 5000 access key cards that allow owners to access a ready-made and customizable space in the virtual world.
Unlike its competitors like Decentraland, The Sandbox and others, Portals users have a complete dense urban environment where they can explore the building and hold interactive sessions.
Per a statement from Binance spokesperson, the virtual building is expected to be a place for the exchange users. In his words,
“We are creating a space in the metaverse for the Binance.US community to come together. It’s the first of many steps we’re taking to be forward-looking as we build and reach our community in new environments.”
— Magic Eden Leading NFT Marketplace on Solana (@MagicEden_NFT) December 23, 2021
It was revealed that FTX.US could also be looking to build a virtual office on Portals. Also, Solana-based projects like Raydium, Magic Eden, and Audius would have a space in this metaverse.
A virtual office would operate just like a traditional office where several office duties occur. The only difference is that virtual offices exist solely on the blockchain, while traditional offices require the physical presence of the workers.
The rise of virtual buildings
Since Facebook revealed that it was rebranding to Meta and shifting its focus to the Metaverse, several traditional firms and institutions have also stepped up activities in the space.
Just recently, we reported that the leading electronics manufacturer, Samsung, launched a virtual store called Samsung 837X, which is modeled after its physical store in New York City.
Apart from this, we also reported that Barbados could become the first sovereign state in the world to build an embassy in the metaverse.
Other notable firms to have built a metaverse building include ConsenSys Software Inc., the creator of the digital wallet MetaMask. Another honorable mention is Adidas who has partnered with a number of crypto firms on its venture into the space.