The limited-edition digital collectibles will be launched in collaboration with official blockchain partner Tezos and will commemorate significant moments from the history of the Mexican Grand Prix.
Commemorating Sergio Perez Via NFT
Red Bull Racing is launching a limited-edition piece collection of digital racing memorabilia to uplift and express gratitude to F1 fans who have stuck around despite the long gap during the pandemic. The highlight of the collection will be the 10,000 units based on Sergio Perez’s Mexican GP helmet that will commemorate his first race for Red Bull. Additionally, NFTs based on Perez’s racing suit that he wore in the Mexico City Show Run will also be a part of the collection. The whole collection will be available on Tezos marketplace Sweet ahead of Sunday’s race.
Red Bull Racing CEO Christian Horner spoke at length on the launch, expressing the team’s desire to enhance the fan experience.
“Red Bull Racing has always been at the forefront of innovation and technology, both on and off track, and our first set of Digital Collectibles carries on that tradition thanks to partners like Tezos. We’re really excited to be able to give fans a new, immersive and fun opportunity to get even closer to the Team by owning part of our history with some truly special pieces of team memorabilia.”
Official Blockchain Partner Tezos
As the official blockchain partner of the team, Tezos had already been featured prominently via logo branding on the Red Bull cars. The team will continue partnering with Tezos to drop more digital collections in the future. Being built on Tezos, these collections will be exclusively limited and available for fan interaction, purchase, and ownership on the Sweet platform.
As CEO Horner clarified,
“We’re committed to making this access affordable and accessible for as many fans as possible. With our blockchain partner Tezos and through Sweet’s platform, which gives fans a complete environment in which to enjoy our collectibles, we’re bringing a whole new world of Red Bull Racing to fans.”
NFT And Motorsports
Cryptocurrency and NFTs have become a prominent presence in motorsports. For example, in September, Speedway Motorsports had announced that they would be partnering with GigLabs to launch the website RaceDayNFT.com to sell NASCAR-themed NFTs.
Blockchain gaming company Animoca Brands hired NASCAR superstar Joey Logano as the face of REVV Motorsports. The company is also planning to create and release special NFTs based on Logano, featuring his driver helmet and logo, iconic racing moments, and special car liveries.
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