Beyond iPhone: Experts grapple with Apples’ future in our AI-powered world

The Cupertino company may need another iPhone moment if it continues to fall behind in the AI race.

The two companies have been ping-ponging first and second place since mid 2023 when Microsoft briefly surpassed Apple as world’s most valuable company for the first time that year.

While second place is still pretty good — the nearest competitors today are Saudi Aramco and Alphabet (Google), both trail by nearly a trillion dollars — many analysts believe Apple is poorly positioned to take on the AI-focused companies at the top of the list.

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