Non-fungible tokens have stormed the crypto world completely. They have gained unprecedented popularity, especially in the last few months. The entry of celebrity names like Lindsay Lohan and Jack Dorsey, and brands like Pringles and Pizza Hut have given the necessary afterburners it takes to skyrocket the popularity of these NFTs.
The introduction of NFT marketplaces like Rarible has made it extremely easy for any person to create their own NFT and launch them into the crypto market. An essential consequence of the crowd in a space, especially when it involves commercials, there is a necessity to market it.
There are certain proven strategies that can help in marketing your NFT.
Why market your NFT?
As we have discussed earlier, there is a need to stand out from the crowd of multiple NFTs being offered in multiple NFT marketplaces. Therefore, there is a need for you to distinguish yourself from what others have. There are instances where people have created a really unique NFT, but they failed to garner the deserving attention and profit because it was not marketed properly.
As much as it is important to create an NFT that has a unique proposition, you will also need to let people know that your NFT exists and it exists to deliver value to the owner.
The Methods to Market your NFT
Just like anything involving the blockchain, there are different marketing channels and clusters. On one side, you will need to engage in traditional digital marketing. On the other, you will need to involve yourself in marketing strategies specific to the blockchain world. Beyond this, you will also need to establish your presence in the real world through brand building because it is real people driven by logic and emotions who will buy your token.
The Blockchain Specific Marketing Strategies
The first thing that you need to do is build your NFT community. You can create accounts in forms like BitcoinTalk. This will ensure that you have built a presence in a place that already has people who know about NFTs and blockchain technology in general. This saves a lot of time and effort involved in initiating people into the technology and utility.
You will also need to list your NFT in multiple marketplaces. NFT marketplaces have been gaining prominence with every passing day, and while it cannot be denied that they facilitate buying of your NFTs, they also help in creating a brand presence in one of the most relevant spaces.
Although not essentially specific to the crypto world, telegram and discard facilitate the creation of channels where you can talk about your NFT to the right community of people. Managing your presence on these channels is of utmost importance if you would like to increase the punch delivered by your marketing efforts.
The Usual Digital Strategies
Anything involving the blockchain is a digital endeavor, and it is important to engage in the usual digital marketing activities that apply to almost every website and application.
You can increase the organic visibility of your NFT through search engine optimization. People have become heavily dependent on search engines to locate information in the last expense of information available online. Therefore, marking a prominent presence on search engines for the right and relevant search terms goes a long distance not only in marketing your NFT but also in establishing a sense of passive supremacy because of your active presence on search engines like Google.
Not every social media is congenial for crypto advertising. However, on the organic front, social media is still relevant for anything relating to crypto. Marking an active presence on social media platforms like Facebook, Twitter, and LinkedIn can help actively engage with the community. Needless to say, social media is the best place to captivate users who have just been initiated into the crypto world or who have been waiting to get initiated into the world of NFTs.
Another unavoidable aspect in the portfolio of NFT marketing solutions is PPC campaigns. You can choose to run campaigns on multiple platforms. It is to be noted that most mainstream platform providers like Google, Facebook, and Bing might have policies that restrict the advertising of anything related to crypto. This does not, however, mean that you cannot explore other options.
Ask any marketer, and they will tell you that content is the king. You can enhance your brand visibility through content marketing methods like blogging, infographics, and research articles. They establish thought leadership and increase the confidence that people have with respect to your brand, passively translating into an easy and non-hesitant purchase of your NFTs. Your content can also be promoted on sites like Pinterest, Reddit, and Quora, in addition to the usual social media.
Email marketing is considered to be the big daddy of digital marketing, and it has stood the test of time. By collecting email addresses through multiple means, you can send out email blasts to your prospective buyers. You should remember that your email marketing should be measured and should not transcend into the territory of recipients considering your emails as spam.
The website is considered to be the point of culmination for all digital marketing efforts. Your website should have an impeccable, interactive, and intuitive user interface that makes it a breeze for users to browse through the information and take the intended action.
General Marketing Strategies
Every space and sphere has its set of influencers, and influencer marketing has become inevitable these days. You can collaborate with crypto and NFT influencers to give you popularity. There are certain influencers who specialize in a specific niche, and that ensures that you reach better depth instead of reaching a lot of people who might not translate into value for you.
With growing internet speeds and the availability of video recording on almost every mobile device, video is slowly becoming the mainstream media format of the internet. You can create educational videos not only about your NFT but also about the way in which your industry landscape is changing. You can even host AMA sessions that will give users a feeling of belongingness.
Having a robust PR strategy is a must for any business. You can spread the news about your NFT launch on press release websites. It’s quite likely that the news can be picked up by other websites that syndicate content from third-party media outlets. This will help boost the reach of your NFT.
Marketing an NFT is not about focusing on one direction but rather about creating a 360° ecosystem that marks a presence and facilitates conversions in all possible directions. If you would like to have a holistic NFT marketing solution for your offering, it is highly recommended that you contact an NFT marketing agency. They will understand your requirement and propose to you the portfolio of NFT marketing services that you will need to engage in.
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Creative NFT Marketing Solution | The Ultimate Guide to NFT Marketing was originally published in The Capital on Medium, where people are continuing the conversation by highlighting and responding to this story.