American Idol judge Katy Perry is all set to launch an original NFT (non-fungible tokens) collection, in association with Theta Network. The inaugural digital collectibles will be designed to commemorate her ‘Play’ residency which will be located at the pristine Resorts World Las Vegas Hotel.
The spree of concerts that will commence from December this year in Las Vegas, will be the foremost Las Vegas Residency attributed to exclusive Non-fungible tokens. The Grammy-nominated singer will procure a minority interest in Theta Labs, besides her very own talent organization Creative Artists Agency (CAA).
NFT by Katy Perry: Details
Theta Network is a pioneer video delivery and distribution network operated by blockchain technology.
The network aspires to furnish its users with a decentralized foundation for video watching, which is less expensive than other alternatives. The participants in Theta Network are remunerated in tokens for distributing video content to various other network users. Theta’s next-generation NFT marketplace, ThetaDrop, is monitored by the Theta protocol and an indigenous blockchain. Since it is intentionally curated for media and entertainment, it is notably dissimilar to the other non-fungible token platforms.
Excited & 👀curious👀 to be launching my FIRST ever #NFTs later this year w/ @Theta_Network. Look out for memorable & creative moments from my 🍄 residency 🍄 that’s both a digital collectible AND an IRL experience 😱TANGIBLE😱 Pre-register for more info! https://t.co/kiEwPLZH4T pic.twitter.com/uYNhpDW8oy
— KATY PERRY (@katyperry) June 30, 2021
Perry explained how some of the unforgettable and inventive moments from her residency will be provided as digital collectibles, involving some stellar real-life experiences. The singer’s followers from across the globe can pre-register and remain updated on the initial NFT drops at Katy.ThetaDrop.com
Mitch Liu, co-founder, and CEO of Theta Labs and Theta.tv, exclaims at the alliance with a global icon like Perry, since the partnership also happens to coincide with the launch of Theta’s Mainnet 3.0. According to Liu, the assistance of the CAA and Katy’s team will bring about an era that expands beyond crypto enthusiasts to millions of music and media fans all over the world.
In the last three years, the Theta network has grown leaps and bounds owing to its unique and exclusive way of utilizing the perks of blockchain technology to serve the media and entertainment industry. Steve Chen, the co-founder of Youtube, who is also an advisor to Theta, has shown immense support for the network in the last couple of years. Chen believes that Theta’s technology will bring about a revolution to the present day’s online video industry. This will be similar to the renaissance associated with the launching of Youtube back in 2005.