Polkadot’s $37 million marketing spend faced backlash due to lower-than-expected returns, raising concerns about spending efficiency.
Despite strong community growth on the Polkadot Forum, significant marketing costs have not led to expected market performance.
Following the launch of the PoKe initiative to onboard more mainstream Polkadot stakeholders, as reported in a previous CNF report, the Polkadot Forum facilitates a platform dedicated to comprehensive discussions about Polkadot and Kusama. Members are welcome to contribute, collaborate, or voice opinions, and are encouraged to read the Code of Conduct & Policy guide carefully.
As highlighted by the CNF YouTube video below, on the new forum, participants can read and discuss various topics, create and engage in discussions, form working groups, request feedback, and organize or attend discussions.
As for new members, the Newbie Guide provides essential information for contributing. The Forum Code of Conduct stresses the importance of respectful communication, inclusivity, staying on-topic, and avoiding spam.
To maintain convenience for the community, it is important to bear in mind that users are advised against trolling, posting explicit content, doxxing, investor talk, and using offensive language. Flagging inappropriate content and reporting violations help maintain a productive environment.
Therefore, Certain actions, such as discrimination, scamming, doxxing with malicious intent, and posting explicit content, will lead to an immediate ban. For urgent matters, members can contact forum admins directly, but general concerns should be addressed to moderators first. The goal is to create a vibrant and respectful community space for all participants.
On the other hand, Wu Blockchain shared data updates via a recent tweet stating that,
Polkadot’s financial report for the first half of this year showed that it spent as much as $87 million (11 million DOTs), $37 million of which was spent on marketing. The community criticized the high expenditure for not bringing the expected returns. At the current consumption rate, Polkadot’s funds can still last for about 2 years.
As per a recent CNF update, the Polkadot Forum saw 244 new members and 995 new posts in May, showcasing strong community growth. Despite this, the price was down 3.09% at the time. Currently, Polkadot (DOT) trades at $6.41, with a surge of 0.86% in the past day and 10.52% in the past week. See DOT’s price chart below.
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