Sony subsidiary rebrands to S.BLOX, expands crypto trading

S.BLOX aims to enhance WhaleFin’s user interface and features, reflecting Sony Group’s growing crypto ambitions.

Amber Japan, a company operating under the Sony Group, has rebranded and officially changed its name to S.BLOX. as of July 1. 

The Tokyo-based company is known for managing the crypto trading service WhaleFin, and it plans to collaborate with various Sony Group businesses on crypto trading expansion efforts

According to an official WhaleFin press release, the rebranding follows its acquisition by Quetta Web, a wholly-owned subsidiary of Sony Group Corporation, in August 2023.

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