X introduces the means for advertisers to define target audiences, while X’s AI generates relevant user pools.
The business account for the social media platform ‘X,’ formerly Twitter, announced a new feature for advertisers enhanced by artificial intelligence (AI).
On May 10, the platform said its “AI Audience” feature will be coming soon. This feature will allow advertisers to briefly describe their target audience for the given ad, then allow X’s AI systems to generate a pool of “the most relevant X users” to that target in a matter of seconds.
It gave the example of a user inputting the target audience as “Technology Leaders” with the description “users who are leaders in technology.” In seconds the AI generated a list with hundreds of users in the target audience along with statistics for the demographic.