Today, Crypto.com revealed that it has crossed the 100 million worldwide user threshold. This is a major achievement for the 2016-founded firm, which leads the sector in security, privacy, and regulatory compliance.
This feat came just after the release of Crypto.com’s most recent Fortune Favors the Brave brand video, INEVITABLE, which honors conviction, success in the face of adversity, and maintaining focus on future objectives. After the first Formula 1 Crypto.com Miami Grand Prix in May 2022, Crypto.com’s user count has doubled.
Kris Marszlek, CEO of Crypto.com stated:
“Positioning our brand through engaging campaigns and iconic partnerships has made Crypto.com a household name. But I’m most proud of the fact that we’ve surpassed the 100 million user milestone while building the most widely regulated platform in the industry by leading in global licenses and registrations. There were no shortcuts to this milestone. It was a team effort and we will keep building for the next 100 million users.”
By collaborating with legendary figures, locations, and occasions, such as hosting the NBA and NHL Playoffs in the famed Crypto.com Arena and the Formula 1 Crypto.com Miami Grand Prix, Crypto.com has grown to become one of the most well-known global brands. On Friday, April 26, Crypto.com and Eminem unveiled the newest Fortune Favors the Brave campaign on social media. On Saturday, April 27, broadcast television aired the campaign for the first time, during the Los Angeles Lakers NBA Playoff game played in the Crypto.com Arena. Countries all across the globe are gradually being included in the campaign.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com stated:
“Becoming the world’s most well known crypto brand didn’t happen overnight, nor did reaching this important user milestone. For almost a decade we have been building for the long term – with safety, compliance, and trust at the core. This is what truly distinguishes Crypto.com, and it is reflected in our long term partnerships and our latest film. We have come so far and we are excited about what is ahead.”