Hip hop artists can make more money from an NFT than a year of Spotify streams. But there are plenty of other reasons rappers love crypto.
Fifty years since Kool Hercs legendary DJ set at his sisters party in the Bronx kickstarted hip hop, the world has changed dramatically.
Back in the day, labels and radio were the gatekeepers for which artists would break today, anyone with talent and a cell phone can record music, grow a fanbase, and build a sustainable career from their bedroom.
With all the attention crypto and NFTs received during the 2017 and 2021 bull runs, its no surprise that numerous rappers have dipped their toes in the space, with some seeing spectacular success: Snoop Dogg, Logic, Nas, Ghostface Killah and Eminem, among them.