The collectibles will include “money can’t buy” experiences such as pitch-side seats for exclusive team training events.
The Premier League’s Manchester City Football Club has entered into a multi-year partnership with Animoca Brands subsidiary Quidd to develop and launch digital collectibles alongside new promotions and fan experiences.
Quidd will create and launch “special edition” digital collectibles including cards that will unlock real-world experiences.
Tom Boyle, Vice-President, Global Partnerships Marketing and Operations at City Football Group announced the partnership in a blog post adding: