This move comes as part of Ferrari’s broader initiative to integrate digital assets into its operations, following its announcement in October 2023 of plans to engage with cryptocurrencies.
Ferrari, the renowned automaker recognized for its luxury sports cars, has recently made headlines by adding Dogecoin to its roster of accepted cryptocurrencies for purchasing their premium vehicles in the United States, as reported by various sources.
This move comes as part of Ferrari’s broader initiative to integrate digital assets into its operations, following its announcement in October 2023 of plans to engage with cryptocurrencies. By now embracing Dogecoin, Ferrari solidifies its commitment to the crypto sphere. It’s anticipated that Bitpay, a well-known cryptocurrency payment processor, will facilitate the settlement of Dogecoin transactions for Ferrari.
Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, revealed this significant development in an interview with Reuters, underlining that the decision was primarily influenced by requests from both dealers and customers.
The decision to accept cryptocurrencies, including Dogecoin, for purchasing Ferrari cars stems from a strategic effort to attract affluent individuals from the Bitcoin community. Enrico Galliera, reiterating Ferrari’s commitment to meeting the needs of its clientele, emphasized that this move is aimed at catering to the preferences of wealthy clients in the US.
Ferrari is currently exploring the possibility of extending this payment option to additional regions by evaluating various payment service providers. The company aims to implement this approach across different locations, further broadening its appeal to cryptocurrency enthusiasts.
Furthermore, Ferrari has stated that there would be no additional expenses related with bitcoin payments. Customers opting to pay with Bitcoin or Dogecoin will be charged the same vehicle prices as those paying through traditional means. To facilitate cryptocurrency transactions in the US, Ferrari has chosen Bitpay as its payment processor. The partnership with Bitpay is expected to expand rapidly to encompass European markets as well.
Ferrari’s decision to embrace cryptocurrencies, particularly Dogecoin, represents a strategic move aimed at staying ahead in an increasingly digital economy. By catering to the preferences of cryptocurrency users and affluent clients, Ferrari demonstrates its commitment to innovation and customer satisfaction in the luxury automotive industry.
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