TikTok takes a proactive step in assuring AI authenticity on its platform by automatically labeling AI-generated content (AIGC) using new Content Credentials technology.
TikTok, the popular social media platform for creating and sharing short-form videos, said it will now start automatically labeling artificial intelligence (AI)-generated content (AIGC) when it is uploaded to the platform.
On May 9, the social media giant said it is partnering with the Coalition for Content Provenance and Authenticity (C2PA) and will be the first media-sharing platform to implement its Content Credentials technology.
TikTok has already been requiring content creators to label realistic AIGC for over a year, along with anything made with its own TikTok AI effects.